Detour Road Kit // brand identity and marketing collateral
When Metro Furniture Company introduced a new line of office furniture it introduced new ways of thinking about office culture. Detour represents a shift in thinking about how furniture can facilitate a collaborative office environment and work culture.
Part of the visual language borrowed from the vernacular of road signage. New messages were created infused with Detour’s shift in perspective and approach.
Additional printed collateral included a set of magnets and t-shirt that carried a whimsical point of view.
// Work completed while employed by Tenazas Design for Metro Furniture Company.