Celebrating Gap Inc. at 45 // event marketing and employee engagement
Gap Inc.’s 45th birthday celebrated its heritage and culture while giving employees a day of fun and games at its San Francisco headquarters and social media.
Large environmental graphic displays presented heritage imagery and product viewpoints of Gap Inc.'s portfolio of brands.
A weekly contest on Instragram engaged employees and customers on company heritage trivia and invited participants to post their personal stories and connection to product..
A signature graphic and environmental design components that played off of the 'pants and discs' heritage of the Gap brand helped create a fun backdrop.
Employees were engaged through different heritage displays and interactive photo opportunities, such as 'Photobomb History' where employees could magically put themselves into iconic brand imagery and post onto social media with #since1969.