Opening San Francisco’s Mint Plaza // identity development
Mint Plaza is part of San Francisco’s continued commitment to re-greening the city. Opened in the fall of 2007, this public space promises to be a destination for culinary and outdoor cultural events, not to mention a good spot to catch your breath.
The challenge was to embody the spirit of an open, urban green space. The solution for the visual identity conveys a sense of energy while being grounded in a sense of place.
Logo exploration and final identity mark and typographic guidelines
Opening event stage and environmental signage.
Grand opening invitation and collateral.
Online experience including events calendar to support ongoing programming.
// Work completed in collaboration with Lowercase Productions for Martin Building Company.

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