Connecting capital to opportunity // brand, website and email redesign
As part of a brand relaunch, RealtyShares wanted to increase trust and understanding of commercial real estate investing among investors. To achieve this, a resource portal was developed to both educate its investor audience and elevate brand perception. By presenting its in-house experts as trusted advisors, RealtyShares builds trust with its investors while leveraging its collective, institutional expertise. Ongoing marketing and transactional email communications got an overhaul to extend beyond the product platform and further enhance the overall investor experience.