Integrity is always in style // culture marketing videos
The challenge was to convey to employees how integrity is a key component of business and drive traffic to Gap Inc.’s Code of Business Conduct.
Our solution drove increased impressions and usability by creating 3 short segments—’snackable’ content—for use internally in cafes, large meetings, and time clocks in-store. A conversational tone and whimsical approach using product elements engages employees and bring the content to life in a meaningful way.
Videos were translated and localized for 9 languages.
Work completed in collaboration with Churchill Design Studio.
