Taking SMBs to new heights with Salesforce // content marketing, social and display ad campaign
As THE customer company (self-professed), Salesforce is a trusted partner and CRM platform for business of all sizes. The Growth Kit is a free technology guide incorporating best practices, tools & tips, and customer growth stories aimed at helping SMBs chart their path to success.
This campaign was built from a recently re-freshed e-guide. The Display ad campaign was developed first and aligned with their updated brand style. When it came time to target their social audience through paid ads, 2 visual schemes and headlines were A/B tested.
A/B visuals tested efficacy of guide cover illustration vignette vs. guide cover insitu with a device frame. A/B headline variations tested benefits and values propositions.