Guiding Gap Inc. Corporate Aesthetics // corporate identity and branding
As Gap Inc. transforms itself, defining its corporate brand plays an important role in re-igniting belief and confidence in the company's portfolio of fashion retail brands.
The challenge was to establish a look and feel that would support corporate marketing externally while re-inforce a ‘one company’ message internally. The solution celebrates the people, culture and style that makes up Gap Inc.’s family of brands. Part of the creative strategy focused on driving change management internally and included developing new brand tools and resources with scheduled updates that empowered employees to keep things fresh and relevant as the business focus evolves.